When a company is at the top of its game, it doesn’t stay that way by being sloppy with how it budgets. Careful management of resources can be just as critical to some of the most successful companies in the world as it is to a local start-up. This is no less true when it comes to corporate print solutions.
In the world of print media it can be tempting to create an extravagant print campaign, and while these are extremely effective, you can’t underestimate the power of a putting together an economical alternative.
After all, if you can generate just as impressive a result while operating on a budget, why spend more?
Here are some tips, tricks and good old-fashioned ingenuity to help you get your print solutions budget under control without losing out on any potential gains.
Business is all about relationships, so you’ve probably built up quite a few reliable ones already.
Maybe you previously partnered with somebody to co-sponsor a charity event. Or maybe you have a reliable supplier who’d be interested in working more closely with you.
When you create a graphic design or direct marketing campaign together, you’re not just halving the cost of your advertisement budget, you can also double the amount of interest in your product or service by gaining the interest of your partner’s audience too.
Sticker campaigns have been a cheap grassroots method in advertising for a few years now. Whereas once the best you could hope for out of a humble sticker was for it to be put on the bumper of a car, now entire cities are your canvas.
Work with a print consultancy and utilise your customer base to spread the message for you.
Give stickers away with your product and support the sticker campaign with a small crew of dedicated sticker spreaders. Before you know it, your brand will be all over town!
Corporate print solutions can benefit hugely by planning them in conjunction with a digital element. A creative agency will be able to plan some clever ideas out for you.
This might require the reader of your print to sign up for your newsletter, visit your website, or scan a QR code to avail of a bonus item. While print is still a fantastic method of getting your message directly into the hands of your customers, you can’t underestimate the power that this digital partnership can offer. Once you have a person signed up to your digital realm, you have an access point to contact them with information about your business on a regular basis.
However big or small you want your print campaign to become, you can contact our team of experts to devise a corporate print solutions strategy that’s perfect for you.