Among the wide range of goals your business aims to accomplish you’ve probably already outsourced a number of tasks (recruiting, payroll, hiring and benefits administration to name a few.) These are standard options for the industry that many business owners will choose to do without a second thought. But what else should be on the list? If you haven’t already started outsourcing print management for your marketing campaign, chances are it’s because you haven’t been looking closely at how to spend your marketing budget more wisely.
When it comes to the age old printing in house vs outsourcing debate, one side has begun to look stronger and stronger. With the growth of print outsourcing companies, many management teams have noticed that there’s little need to dedicate a large portion of their budget, effort and resources into organising a substantial campaign. When the work is handed over to an outside team, it allows the company more time to concentrate on core interests and grow the business to its full potential. On top of this, there are other immediately visible benefits when it comes to outsourced print management.
Any print management team will tell you that digital and print should not be considered rivals when it comes to putting together a successful marketing campaign. An effective print and mail outsourcing strategy should include both, and what’s more, they should work in conjunction with each other so that they’re saying the exact same thing.
It takes experience and skill to do this. Your company has a brand that needs to be seen across numerous forms of media, and your marketing campaign will have a singular message it needs to deliver. When faced with the challenge of keeping it all together, it can be tempting to go a thousand different directions. Aside from the time wasted on exploring these ideas, you might end up with a campaign that’s muddled and unclear, where your digital team have created something completely different than your print team and the end result only serves to complicate what you’re trying to say. Outsourced print management doesn’t just mitigate this issue, it gets rid of the problem altogether.
Because managed print services have a dedicated teams of people who have years of experience under their belt, they know how to communicate and work with a digital team to make sure you campaign is handled with attention and care. In this way, they can discuss what needs to be said and discover ways to highlight the most relevant details.
Even more importantly, when your first campaign is finished, you’ll find that the next one can go even more smoothly. Relationships are a huge part of business, so when you use outsource printing services to get your advertisement out there, you’ll find that they’re ready to get to know you, your brand, and represent your work at its best. When a team of creatives are familiar with you and your product, you’ll find that they can discover creative, fresh and innovative ways to invigorate your brand.
Over time you’ll begin to wonder how you ever managed to work without outsourcing mail services – the fact is, they’re the new standard.