We think you’ll agree with us when we say:
Brand building isn’t exactly a walk in the park.
In today’s environment, key business decision-makers can be inhibited by so many pressures:
“I need short term results”.
“I must invest elsewhere”.
Well, here’s the deal:
Although most people associate brands with big companies, the smallest of businesses can use branding techniques with great rewards.
And in this post what we’re going to outline is this:
All the time, money and effort spent on strong, intelligent branding comes back many times over.
It’s difficult for customers to go back to “that whatitsname store”, or to refer trade to “those folks from the phonebook”.
A strong brand serves as a catalyst for reputation and goodwill.
But the benefits don’t just stop there.
It helps when people have material reminders that reinforce the identity of companies they will want to do repeat business with.
Whether it’s a branded executive pen or key ring, by developing your own identifiers, you can super-glue them to your company name in the minds of your audience.
When people have a positive experience with a fun, quirky or mysterious brand, they’re more likely to buy into that brand’s offerings.
But here’s the kicker:
Consumers who buy into the values of a brand are not only more likely to buy again:
Branding doesn’t just create loyalty, it anchors it.
Extensive research on this topic shows that familiarity induces liking.
This means that people who have never done business with you, but have come across your brand before, might just want to put in a good word about you.
Even when they know next to nothing about your products, or your services.
Now that’s what we call brand power!
Selling a premium brand demands that we think through every facet of the brand experience.
Pull this off, and you can lift what you sell out of the realm of normality.
Instead of dealing with bargain hunters you have buyers digging at your heels, eager to pay more for your goods.
Think of some people’s tendency to buy the ‘in’ brand of bottle water instead of carrying around a fresh bottle of the same stuff filled from the office water cooler.
Branding matters. The story you tell matters.
Have you ever felt under pressure to make a wise, sensible purchasing decision?
Of course you have.
Think back to a time when you chose a brand-name supplier over the bland and boring one.
“Just to be on the safe side.”
Your grandmother was right. Quality lasts!
By building a quality brand, you will improve your bottom line.
So when it’s time to stand out and get noticed, seek expert help.
We at the Doggett Group can help, whatever your creative communications requirements.
Contact us today to discuss your creative design needs.