In an era dominated by screens, social media, and digital advertising, many businesses question whether print marketing is still relevant. The answer? Absolutely! While digital marketing is essential, print remains a powerful tool that offers unique advantages: building trust, enhancing engagement, and improving brand recall.

We list four key reasons why print marketing thrives and how businesses can use it to stand out in today’s crowded digital landscape.

1. Print builds trust and credibility

Consumers are bombarded with digital ads daily, many of which are ignored, blocked, or perceived as intrusive. In contrast, print materials such as brochures, direct mail, and magazines have a sense of legitimacy that digital ads often lack.

Print is tangible, giving it a sense of permanence and credibility that digital media struggles to achieve.

When a brand invests in high-quality print materials, it signals professionalism and reliability, helping to build trust with its audience.

2. Print encourages higher engagement

Unlike digital ads that can be scrolled past in seconds, print materials demand attention. People are likelier to engage with something they can physically hold and touch, flip through, or display.

Printed materials allow for deeper engagement since they don’t compete with pop-ups, notifications, or distractions.

Well-designed annual reports, catalogues, and flyers offer a more immersive brand experience that encourages customers to take action.

3. Print enhances brand recall

With so much digital noise, it’s easy for online messages to be forgotten. Print, however, leaves a lasting impression.

The tactile nature of print stimulates multiple senses, making it more memorable.
For example, the texture of premium paper, the weight of a high-end greeting card, or the scent of freshly printed materials all contribute to brand recognition.

4. Print complements digital marketing

Rather than choosing between print and digital, smart marketers integrate both for a well-rounded strategy.

QR codes and personalised URLs (PURLs) bridge the gap between print and online experiences. Printed reports and direct mail pieces drive traffic to websites and social media channels.

A mix of print and digital ensures businesses reach audiences at multiple touchpoints.

By blending print with digital marketing, businesses can create a seamless customer journey that maximises reach and engagement.

What sets Doggett Print apart?

When you choose Doggett Print, you get more than just a printing service—you get a partner that offers:

✅ Expert guidance and personal support

✅ Top-quality printing with innovative techniques

✅ A strong focus on sustainability and ethical practices

✅ Integrated solutions across print, design, and promotions

Despite the rise of digital media, tangible print marketing remains a powerful and effective tool. It builds trust, boosts engagement, and enhances brand recall in ways digital alone cannot achieve.

If you’re looking to elevate your marketing strategy with high-impact print materials, Doggett Print can help. From annual reports to direct mail campaigns, we deliver quality print solutions tailored to your brand.

Get in touch today to discover how print can make a lasting impact on your audience.